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Search Engine Marketing (SEM) here in the UK works similarly simply because it does in the rest of the world. But there is much extra stuff that you should take account of to ensure that your search engine optimization (SEO) provides you with the perfect return for your personal investment. 1. There are actually different versions of Google Google has its own main search engine (which ends in .com) there is additionally a UK version which ends up in .co.uk. Based